Each year, RFSU carries out the Condometer research program, which aims to spread information on contraception and change attitudes for the better, while extending RFSU's recognition beyond condom manufacturing.

The 2011 research revealed a drastic decline in Finns' condom use. Our responsive strategy was to focus on youth media, in addition to the mainstream. The goal was to create discussion without being patronizing. Miltton gathered a panel to represent the program's full age range.

The Condometer reached hundreds of thousands of Finns and the discussion continues in Facebook and RFSU's other events. The campaign continues to generate new interviews and media hits.