Finland’s annual reports among the best in the world



ReportWatch’s yearly ranking of the best annual reports internationally was published on Thursday August 28th, and once again Miltton’s clients scored highly. The top 400 featured 17 Finnish reports in total, 12 of which were created with Miltton’s assistance in planning, design, writing, execution, or all of the above.

Wärtsilä’s annual report, which occupies 6th place, was a notable climber (up from 11th). In addition, the report was singled out for its storytelling, use of video and solid structure:

“Stories certainly told more effectively online than in a heavy PDF, not least with a good use of videos. Still, sustainability measures and achievements and detailed risk management stand among the strengths of a well-integrated piece.”

Stora Enso also rose significantly, and is now ranked 25th (up from 36th). Published as a package of multiple brochures (including the journalistic Rethink magazine), the report was hailed as a benchmark for this approach in the ranking’s accompanying trends article.

Browse the other results and read more at the ReportWatch site.


    Sep 1, 2014