After long anticipation, Miltton has launched the Norwegian fashion brand Bik Bok in Finland. Bik Bok, highly popular in the Nordic countries, was founded in 1973. Finland’s first Bik Bok store opened in Kuopio in the beginning of November. Stores in the Kamppi, Jumbo and Itis shopping centers in the Helsinki metropolitan area followed within the month.
The brand’s most eager fans had the chance to admire Bik Bok’s upcoming collections at Miltton Showroom at a pre-launch party held in mid-November. On the launch day, 29th November, Miltton organized a press event at the Bik Bok Kamppi store, where the company’s CEO Marianne Bjarstad discussed Bik Bok’s future plans in Finland.
The grand finale of the launch day was the Bik Bok launch party at the Adams restaurant in Helsinki, where over 400 invited guests enjoyed a fantastic fashion show presenting Bik Bok’s spring and summer collections.