the miltton way

Miltton divides the communications field into paid, owned and non-paid communications channels. Paid communications channels refer to traditional advertising, whereas own channels include a company’s personnel, website or internal publications. Examples of non-paid channels are word-of-mouth, web 2.0, internet communities, opinion leaders, and media influencers.

In planning communications projects, Miltton focuses on the efficient use of the non-paid channels mentioned above. We communicate the client’s news through the channels in which different target groups meet and communicate, for example via internet communities, text messaging, seminars, relevant media, opinion leaders and events.

Today many companies still spend the majority of their marketing budgets on traditional paid advertising. This means that non-paid channels and the companies’ own communications channels are not effectively harnessed. Integrating own and non-paid channels into the company’s marketing approach results in a communications package that is more interesting, diverse, and closer to the consumer.
Miltton operates in various areas of communications by consulting on strategic communications planning, handling day-to-day press relations and organizing targeted events for consumers and interest groups. We strive to employ companies’ own and nonpaid communications channels at all levels.