Miltton’s annual report concepting and executing succeeded again in the yearly international listing of best annual report practice by Report Watch. Wärtsilä’s annual report came 11th on the list being the most successful Finnish report. Fortum’s report was ranked 16th, Stora Enso’s 36th, Metso’s 38th and Kesko’s 95th. The most notable change to previous year came from Neste Oil climbing from 147th position to 25th. Lemminkäinen’s annual report appeared on the list for the first time coming 53rd. In addition to Neste Oil, Outokumpu also improved their ranking from 146th to 78th. The highest ranking of a Finnish report that was not executed by Miltton was 84th on the list. The annual global survey covers 400 reports all together.
“Annual reporting is not disappearing anywhere even though that has been said for years now. What used to have the reputation of being a boring tool for investors and analysts, has now become a tool for corporate branding. At its best, an annual report offers a substantial amount of information about the company in a compact form simultaneously engaging the different stakeholders by interesting concepts and visual design. We are very proud that the reporting our clients do has received such positive recognition,” says Joséphine Mickwitz, Director of IR and Strategic communications at Miltton.
Read more on Report Watch and the results.