Finnish Red Cross needed a new way to rouse companies and people to support the traditional Hunger Day fundraiser in the autumn 2015, as the large number of asylum seekers provoked conversation and increased the need for help.
The answer was found in a simple code, with which a company could donate their website front page to be used by the Hunger Day fundraiser and thereby encourage donations.
The campaign was executed in cooperation with five other agencies. Read more about the #SPRTakeover here: miltton.fi/entries/sprtakeover/ (in Finnish).
Mikko Hakkarainen will gladly tell you more.
+358 40 748 8641