Tieto wanted to communicate its development and its brand promise at the time to its stakeholders. But sometimes simply communicating the change isn’t enough, and one needs the audience to get psychologically invested first.
Together with Miltton, Tieto decided to craft an annual report that would engage visitors to interact and introduce Tieto’s brand promise in a fun way. On the front page, visitors were quizzed about Tieto and its themes which were selected to communicate points of development. The report doubled the average session duration.
Tieto’s Annual Report 2015 has been shortlisted at the European Excellence Awards in the Integrated Annual Report category.
Read the report: ar2015.tieto.com
Erik Bäckman will gladly tell you more.
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