Ten innovative papers make the Miltton Thesis Competition final



This year, about forty top quality papers were submitted to the Miltton Thesis Competition. Now the top ten theses have made their way to the final competition, which will take place at the end of November. A first class caliber jury of industry experts has been chosen to determine the final winner. The jury includes , Elisa’s Executive Vice President in Corporate Communications, Katiye Vuorela;, Finnair’s Global Brand and Marketing Communications Vice President, Jarkko Konttinen;, doctor and “Legend in Marketing” Christian Grönroos, from Hanken School of Economics; Pekka Mattila, Group Managing Director & CEO at Aalto University Executive Education and Fredrik Heinonen, Miltton’s Strategy Director. The final theses are:

Mona Berg: Sosiaalinen media yrityksen positiivisen maineriskin näkökulmasta

Miia-Emilia Itänen: CSR Discourse in Corporate Reports – Exploring the Socially Constructed Nature of Corporate Social Responsibility

Jukka Korhonen: Ulkoinen liiketoimintatiedon hallinta mielikuvien ja maineen taloudessa

Heini Lipiäinen: Industrial branding using digital media – Case: The Switch

Elina Mattila: Piilosta strategiseen kohdevaloon – Tuotesijoittelu osana integroituvaa elämysmainontaa

Tommi Moilanen: Benefits of service design – Design for lasting customer relationships

Laura Nummelin: Markkinoinnin ja viestinnän kenttien integraatio: Mahdoton yhtälö vai uusi mahdollisuus?

Henna Ojala: Kompleksisuusteoreettinen näkökulma alojen välisen yhteistyön alkuvaiheisiin

Maciek Sadowski: Customer value creation with RFID and NFC in apparel retail

Aino-Maija Toppi: Corporate brand communication through social media in industrial setting

Winner will receive 3000 Euros, an opportunity to present his/her findings at a seminar arranged by Miltton in spring of 2013 and to present them in the Miltton Showcase Day held in May 2013. Winner will be announced on the Miltton website during December of 2012.


    Nov 27, 2012