The Hungry Dragon – Trends and opportunities in China



The growth figures of China have become a measure of the state of the world economy. The slowing demand in the world market is one reason China wants to diversify its sources of economic growth. In the future, China’s growth can be powered by innovations, the booming service sector and quickly growing domestic demand. China can modernise its manufacturing sector and also boost private companies to embrace globalisation.

This report is based on interviews with leading Chinese experts and researchers and looks into the future trends of China as it enters the next phase in its long history. Special emphasis is put on the characteristics of the Chinese consumer market and the future Chinese consumer. The new China will offer many possibilities for Finnish companies in many sectors.

We would like to thank all the interviewees and other participants for their valuable contribution in this project.

Download the executive summary in English here.


    24 March 2016